Every setup is designed to create multiple assets across every platform, turning two shoot days into a steady stream of content throughout the year.
Two shoot days
Photography
Social Reels
Vertical Video
Product Content
Website Assets
Email Marketing
Paid Advertising
Seasonal Launches
Evergreen Library
A full content library, from two shoot days
Section One · Campaign Concepts
Three Concepts. One Campaign.
Explore three creative directions for Donald Ross's on-course campaign. Each concept offers a different creative approach while showcasing the same collection and brand story. Choose the direction that best fits your vision.
Tap a card to open its full treatment
Concept 01
01
The Long Game
"Time flies when you're having fun."
The first tee
All day long
The pan up
The reveal
Young at the first tee → grey by the last hole · they never left the course
The Story
Two young friends tee off in the morning and never stop. One endless round, all day, so wrapped up in the game they lose track of time completely.
The Reveal
The camera pans up from the same shoes, the same pants, the same club, but now old, weathered hands grip it. The two young guys have quietly aged into old men. They stayed out so long the day ran away with them.
Tone
Playful, cinematic, nostalgic. A comedic payoff built for the share, high virality potential with a warm, timeless heart.
Craft
Matched framing and wardrobe hold the joke together. The aging lives in hands, faces, and light, never in effects. Warm morning gold slides into golden-hour glow.
Concept 02
02
Tee Time
"The fastest part of golf is getting there."
The countdown
The race
The first swing
Controlled chaos → one held breath, then the first swing
The Story
The countdown is on. Four friends race to make their tee time, sprinting through the country club, changing in the locker room, grabbing armfuls of beer, and flying across the course in a cart that bounces over every hill.
The Turn
The cart comes to a stop. Silence. Wind rustles through the trees as a tee is pressed into the ground, a glove is tightened, and a club settles behind the ball.
The Payoff
The first swing breaks the silence, revealing the truth behind it all: the fastest part of golf is getting there.
Craft
Quick cuts, handheld energy, and controlled chaos build with every second, then drop to one long, locked-off wide. Fast and funny into calm and cinematic.
Concept 03
03
The Grass Is Always Green
"The place you never want to leave."
Arrival
The round
Golden hour
Arrive at dawn → still there at sundown
Emotional Tone
Aspirational, warm, authentic. The club as a second home, the place you keep finding reasons to stay.
The Story
Unload clubs, drive carts, laugh, walk, play, talk. Sunset arrives, and nobody moves toward the parking lot.
Visual Direction
Golden hour throughout, lived-in wardrobe, natural laughter. Premium but never staged.
Music & Pacing
Warm, textured, unrushed. The pace of a long weekend that you never want to give back.
Section Two · Day One, The Course Library
A Library that keeps on growing
Every setup, on the course and in studio, creates more than the campaign. Keep scrolling and watch two shoot days fan out into a year's worth of assets.
It keeps coming.
Photography, reels, stories, product detail, behind-the-scenes, captured across both days, on the course and on set.
Photography
Video
Social
300+
Assets. Two days.
A full content library, enough to feed social, web, email, and ads for the entire year.
Section Three · Day Two, In Studio
In Studio
Where timeless style meets a new generation. Day two shifts into the studio, creating a premium editorial campaign alongside an evergreen library of brand assets. Inspired by luxury fashion photography, classic tailoring, and a younger cast, this collection reimagines Donald Ross with confidence, sophistication, and a modern point of view.
Photography, Evergreen
Editorial portraits
Product-first imagery
Fabric & texture details
Layering & lifestyle fashion
Seasonal collections
Website & campaign imagery
Premium e-commerce alternatives
Video, Evergreen
Macro fabric movement
Clothing & detail motion
Editorial model movement
Collection highlights
Vertical social edits
Lifestyle moments
Not a commercial shoot. More like opening the pages of a luxury magazine, assets that support the brand all year.
Two shoot days•Two campaigns•Hundreds of assets•A year of content•
Two shoot days•Two campaigns•Hundreds of assets•A year of content•
For your consideration
Let's build something that lasts.
One campaign. Two production days. A year's worth of premium content designed to grow with the Donald Ross brand. Thoughtfully planned, intentionally captured, and built to keep delivering long after the cameras stop rolling.